Piccadilly Group Launch, The Vinyl Factory (UK)

Thursday, 25th November,2010

Brief: To deliver a creative event experience for the launch of a new IT consultancy.

‘Chimera Productions surpassed our expectations… they provided a highly professional, creative and magical experience for our clients and guests.’ Dan Hooper, MD, Piccadilly Group

Venue – The Vinyl Factory

Chimera Productions was approached to design and deliver a launch event for an innovative IT consultancy that was a little different from the corporate norm – something that would have guests talking and networking from the moment they arrived.

Walking through the shop front of Phonica Records, an independent record store, invitees were drawn down into the exposed red-brick, industrial space hidden beneath that is the Vinyl Factory. The whole space was dressed to reflect the Piccadilly Group’s corporate identity and desire to offer clients a fresh and forward-thinking approach. Neon lighting effects, sharp, clean designs for the meeting, seating and eating areas and modern food and drink options all set the scene for an evening alive with possibilities.

Noise of Art provided the ambience, music and atmosphere with a bespoke VJ set incorporating an AV re-edit of ‘Piccadilly’; a 1928 film about London clubs and nightlife. By interspersing the key business messages and presentations, the evening built up to a crescendo that proved to be part club night, part new business opportunity and a total success.