Audi’s wider campaign involved a partnership with Observer Music Monthly in which they commissioned 14 emerging artists to re-interpret and re-master classic tracks. Here at Chimera Productions we came up with a truly original idea to re-master classical music in a unique concert at the legendary art-deco former cinema, Scala.
We commissioned Gabriel Prokofiev to write a concerto for turntables and orchestra. The world premiere of this ground-breaking work was then realized to both client and critical acclaim in a stunning performance with DJ Yoda and the 34-piece Heritage Orchestra.
Subtle design and client branding was incorporated into live visual mixes to provide the backdrop for the event which was enjoyed by an audience of over 1,000. A bespoke VIP area was created for Audi and their guests overlooking the main stage in order to fully appreciate the climax of the TT Remastered campaign.